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The YOLO Letter

Useful thinking for people building things that matter.

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The YOLO Letter
E-commerce & Operations
Featured·E-commerce & Operations

How Bangladeshi E-commerce Brands Can Reduce Cash on Delivery Return Rates

In Bangladesh, Cash on Delivery (COD) represents between 70% and 85% of total e-commerce order volume. Removing COD is not an option for most consumer brands; doing so cuts transaction volume overnight. The problem is th

Mahfuzur Rahman
Oct 18, 2026 · 5 min read
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